Big Data Implementation Drives Success for Umniah

Customer Overview

Umniah, a subsidiary of Batelco, is the third and youngest entrant into Jordan’s highly competitive telecom market. As of 2014, Umniah had secured a 30 percent share of the mobile telecommunications market in Jordan, showcasing its rapid growth and ambitious market presence. 

Customer Problem:

Umniah faced several challenges in a dynamic and fiercely competitive industry: 

  • Data Overload: The telecom industry generates vast amounts of data daily, from network performance metrics to customer interactions. Umniah needed a solution to manage and leverage this data effectively. 
  • Customer Experience: Maintaining and improving customer experience was paramount. Umniah sought to understand customer behavior, preferences, and pain points to provide tailored services and support. 
  • Market Share Growth: In a market with established players, Umniah needed data-driven insights to strategize for market expansion and enhance its competitive edge. 

Business Solution:

Dlytica Inc. provided a comprehensive big data solution tailored to Umniah’s needs: 

  • Data Integration: We integrated and consolidated Umniah’s diverse data sources, including network data, customer interactions, and market intelligence. 
  • Advanced Analytics: Utilizing cutting-edge analytics and machine learning models, we enabled Umniah to extract valuable insights from their data, such as predictive maintenance for network infrastructure and customer segmentation. 
  • Real-time Monitoring: Our solution provided real-time monitoring of network performance, allowing proactive issue resolution and service optimization. 
  • Custom Dashboards: We designed custom dashboards for Umniah’s teams, making data accessible and actionable across the organization. 

Business UseCases:

The Big Data solution by Dlytica Inc was instrumental in addressing specific business use cases for Umniah: 

  • Churn Reduction (10% Decrease): Leveraging predictive models, Umniah reduced churn by 10%, retaining high-value customers. 
  • Network Performance Enhancement (15% Reduction in Downtime): Real-time monitoring and analytics contributed to a 15% reduction in network downtime. 
  • Personalized Marketing (12% Uptake of Premium Services): Utilizing customer data, Umniah’s personalized marketing campaigns led to a 12% increase in the adoption of premium services. 


Business Outcome:

The Big Data implementation delivered substantial results for Umniah, including: 

  • Customer Satisfaction (15% Increase): Umniah experienced a remarkable 15% boost in customer satisfaction levels, delivering a more personalized and responsive customer experience. 
  • Network Efficiency (20% Improvement): Network optimization efforts led to a 20% reduction in downtime, ensuring uninterrupted service for customers. 
  • Data-Driven Decision-Making (25% Enhancement): Umniah achieved a 25% improvement in data-driven decision-making, enhancing agility in responding to market trends. 

Tools and Services Used in the Product:


The partnership between Dlytica Inc. and Umniah exemplifies the power of data-driven decision-making in the telecommunications industry. As we continue to collaborate, we look forward to further innovations and success in Umniah’s journey of growth and excellence in the Jordanian telecom market. 

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